Smarty is proud and excited to announce their recent acquisition of Chubb Art Signs!

Smarty is proud and excited to announce their recent acquisition of Chubb Art Signs! Chubb Art has been a highly regarded and respected visual design company since 1999. They have been providing visual design solutions for a lot of the great Smarty apparel and merchandise that has been introduced in the past couple of years, as well as servicing many other great companies. Smarty will grow and expand this division of the company to offer visual design services for commercial accounts and organizations in the western industry and beyond.

“We’ve spent the past 22 years growing and learning as business owners.” said Shellie Heard, founder of Chubb Art Signs. “I am so blessed that my husband, my family, friends, and wonderful customers have been right there with me. After many months of prayer and encouragement, I’m excited to step into this new chapter with Smarty. They are diligent, hardworking people, and I look forward to joining the team. None of this would be possible without the grace of God and love from my family.”

Shellie will transition into the role of Merchandising Manager for Smarty and will oversee the design, ordering, and production for new and existing customers.

“With the recent acquisition of Elite Custom Saddles and now Chubb Art Signs, I couldn’t be more excited about the future of Smarty” said O.C. Ross, President and C.E.O. of Smarty Roping. “It’s always a great opportunity when you get to expand your family with such amazing people that share the same passion, commitment, and values! Both companies really understand the Spirit of Excellence that Smarty was founded on.”

Chubb Art Signs was founded in 1999 and established in Omaha, Texas. They specialize in custom visual design solutions, screen printing, embroidery, commercial signage, decal printing, banner printing, and vehicle lettering. Chubb Art is also bringing their Waylen Land & Cattle brand to the Smarty family of brands. The Waylen brand will be a great complement to the Smarty apparel and merchandise lines for retail and wholesale customers.


About Smarty Roping

Founded by 4-time roping world champion Allen Bach, Smarty Roping crafts the highest-quality roping products on the market, including the Smarty training machine. For more information, email

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