Contact: Brenna Marie

Mount Pleasant, TX (September 2, 2021): Smarty Roping and Elite Custom Saddles announces a new partnership today! After developing a relationship as respected producers in the western industry, it was brought to the table for both companies to join forces under the Smarty Roping brand, and to become two entities known as Smarty Saddlery and Elite Custom Saddles.

“This is a tremendous opportunity for me to join forces with a company that has the values that Smarty Roping has. They never sacrifice quantity for quality in anything they do, so I know without a shadow of doubt that we can make a significant impact in the western industry.” said Jon Carpenter, world champion rope horse trainer, designer, and creator of Elite Custom Saddles.

Smarty Roping, founded in 2010 by 4x World Champion Allen Bach, is leading the roping industry in producing the most realistic training tool on the market today. After 30 years of team roping professionally, Bach has developed the Smarty Training Program, which is backed by team ropers and fellow world champions such as Clay Tryan, Paul Eaves, and Junior Nogueira.

“Our goal is to help ropers in every aspect of their roping by providing the tools and knowledge to reach their goals.” said Allen Bach, Founder and Chief Branding Officer. “Joining forces with Elite gives us the opportunity to provide more of those tools required to succeed.”

Elite Custom Saddles, out of Bee Branch, AR, was established in 2009 and offers an incredible mix of talent and creativity into every saddle they make. Currently, their endorsees rank as some of the top competitors in the breakaway roping: Shelby Boisjoli, Amanda Coleman, and Quincy Sullivan.

Shelby Boisjoli, who is on the Smarty Pro Team and endorsed by Elite Saddles added, “I think it’s neat to see two companies who both do so much for my horses come together. They both have so much to offer competitors, and the western industry. It’s very exciting and I’m proud to be a part of it.” said Boisjoli, 2020 NFBR Qualifier.

The partnership will debut at the 2021 National Finals Rodeo in Las Vegas, NV this December. This will be the first opportunity for competitors to check out Smarty Saddlery and see the craftsmanship in the saddles that this partnership will produce.

About Smarty Roping

Founded by 4-time roping world champion Allen Bach, Smarty Roping crafts the highest-quality roping products on the market, including the Smarty training machine. For more information, email

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