
About the Company
Founded in 2010 by 4x roping world champion Allen Bach, Smarty Roping, LLC crafts the highest-quality roping products on the market, including the Smarty training machine. Our goal is to help ropers in every aspect of their roping by providing the tools and knowledge to reach their goals. We accomplish this by crafting training products and educational tools that will take your skills to the next level. Our team is made up of passionate, hardworking, and innovative individuals. We can't do what we do without each and every one of us.
Smarty Roping is also dedicated to the future of the roping sport. In 2018, Smarty became the official roping practice machine of the National High School Rodeo Association. Above all, everything we do is powered by a champion mindset.

Allen Bach
Founder & Chief Branding Officer
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Jeff Jackson
Chief Manufacturing Officer

Erin Thomas
Chief Operating Officer

Travis Garey
National Sales Manager

Jennie Malmquist
General Manager

Dina Henley
Customer Service Coordinator

Shelby Clayton
Marketing Coordinator

Tyler Bach
Customer Service Rep.

Brenna Marie
Director of Marketing and Public Relations

The Bogle Agency
Full Service Advertising Agency Representative

Jacquie Best
Business Development Coordinator
