About the Company

Founded in 2010 by 4x roping world champion Allen Bach, Smarty Roping, LLC crafts the highest-quality roping products on the market, including the Smarty training machine. Our goal is to help ropers in every aspect of their roping by providing the tools and knowledge to reach their goals. We accomplish this by crafting training products and educational tools that will take your skills to the next level. Our team is made up of passionate, hardworking, and innovative individuals. We can't do what we do without each and every one of us.


Smarty Roping is also dedicated to the future of the roping sport. In 2018, Smarty became the official roping practice machine of the National High School Rodeo Association. Above all, everything we do is powered by a champion mindset. 

Allen Bach

Founder & Chief Branding Officer

Jeff Jackson

Chief Manufacturing Officer

Erin Thomas

Chief Operating Officer

Travis Garey

National Sales Manager

Jennie Malmquist

General Manager

Dina Henley

Customer Service Coordinator

Shelby Clayton

Marketing Coordinator

Tyler Bach

Customer Service Rep.

Brenna Marie

Office / Marketing Manager

Lauren Bogle

Brand Marketing Representative