About the Company

Founded in 2010 by 4x roping world champion Allen Bach, Smarty Roping, LLC crafts the highest-quality roping products on the market, including the Smarty training machine. Our goal is to help ropers in every aspect of their roping by providing the tools and knowledge to reach their goals. We accomplish this by crafting training products and educational tools that will take your skills to the next level. Our team is made up of passionate, hardworking, and innovative individuals. We can't do what we do without each and every one of us.


Smarty Roping is also dedicated to the future of the roping sport. In 2018, Smarty became the official roping practice machine of the National High School Rodeo Association. Above all, everything we do is powered by a champion mindset. 

Allen Bach

Allen Bach

Founder & Chief Branding Officer

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Jeff Jackson

Chief Manufacturing Officer


Erin Thomas

Chief Operating Officer

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Travis Garey

National Sales Manager


Jennie Malmquist

General Manager


Dina Henley

Customer Service Coordinator


Jacquie Best

Business Development Coordinator

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Tyler Bach

Customer Service Rep.

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Brenna Marie

Director of Marketing and Public Relations


Christy Shelby

Operations Coordinator

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Ashley Israel

Event Coordinator

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The Bogle Agency

Full Service Advertising Agency Representative